ElektroCouture

ElektroCouture

Project Type: New Design, Communication & Brand Guidelines, Marketing and PR work. 

While ElektroCouture was a part of ThePowerHouse when I first came on board to the team, it was immediately obvious that this part of the company needed to be separate. With the Creative Director, Lion Blau, I worked to create new brand guidelines and develop and launch ElektroCouture.com. 

The entire purpose of ElektroCouture.com was to tell the story of the Marlene Dietrich dress that the company had created in 2017. 

Project Type: New Design, Communication & Brand Guidelines, Marketing and PR work. 

While ElektroCouture was a part of ThePowerHouse when I first came on board to the team, it was immediately obvious that this part of the company needed to be separate. With the Creative Director, Lion Blau, we created new brand guidelines and developed and launched ElektroCouture.com. 

The entire purpose of ElektroCouture.com was to tell the story of the Marlene Dietrich dress that the company had created in 2017. 

Screen Shot 2019-10-12 at 7.35.05 PM

Beyond managing all media inquiries, I helped produce the story that was published as an exhibit in Google Arts & Culture. The dress was also displayed in Chicago at the Museum of Science & Industry in their exhibit, Wired to Wear. 

 

elektrocouture

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